Finance blogger @ramit fluffs another mail out
Funny accident: @Ramit Sethi, (a finance blogger) just sent mail outs starting with a similar opening line:
I’m not announcing this publicly until tomorrow, but you’re getting this now because you bought my book. Damn right, I play favorites! I can’t wait to do this to my future kids.
I’m not announcing this publicly until tomorrow, but you’re getting this now because you were in the pre-launch community. Damn right, I play favorites! I can’t wait to do this to my future kids.
So, the reason there’s both these intros is because he’s comparing the click-back rate from his different mailing lists - you see, I have two email accounts just by chance on two separate accounts:
- One from where I bought his book
- One from where I joined his pre launch community
.
Now, the problem comes from his direct lying of offering something to his ‘favourite’ part of his community (which would be surreal in itself). This guy has done well for experimenting how to be successful online, but has also demonstrated several gaffs like this along the way. The ‘pre-launch’ community was hyped for weeks and ended up not particularly being run, and after his apology for it not kicking off as promised, he later reffers to this group as something on par with a runaway success.
In fairness, the pre-launch community is directly related to the book, but not everyone who bought the book had access to the community, only members who had forwarded proof of pre-order purchase. So why make out that this group gets an exclusive offer when it’s not exclusive?
So the lesson here is not to design your online profile to the point of reality distortion, because some people in your (hopefully) large following are going to pick up on it and lose trust for you. Don’t offend their intelligence - you want them to keep your channel turned on.
His poor future kids!
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