"Topspin has a case study of the band Fanfarlo and offers the band’s four-step process: don’t suck; get others to introduce you to their audiences; make those audiences an offer they can’t refuse; and repeat. Briefly, here’s what happened: 35 fan acquisitions per 1,000 impressions; 272,000 impressions on widgets posted at 240 different domains; and 22% of people who saw the offer (album for $1 for a period of one month) made a purchase. More stats are in the post."
— Business Matters: YouTube, Topspin, Blackberry (via tywhite)
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