ContactAboutPortfolioTop Post

Tom Davenport

Tom Davenport is a creative digital marketer who develops content and digital experiences for brands.

  • December 3, 2012 6:43 pm

    Comparing code courses for Wired UK

    I had three goals for 2012:

    1. Write for the Guardian
    2. Write for Wired
    3. Appear in a magazine

    The first happened in February, but for most of the year I’ve been busy covering rock news for Ultimate Guitar. Which is great, but it’s important to push forward with your goals.

    Fortunately the last two were wrapped up in one turn, and just before the year is out. Today my work appeared in Wired UK for the first time on page 140 of the current issue. If you subscribe to Wired you will see more reviews from me which are currently ‘in the queue’.

    Here’s a little snap of the Matrix-esque design (which I love, the first Matrix was a huge influence on my interests years ago):

    Oh, and thanks to Adam Howard at We Make Awesome Sh for supplying the awesome code in the background!

  • September 18, 2012 1:32 pm

    #sonicmeet 7: Metropolis Studio

    We have an exciting #sonicmeet coming up at Metropolis Studio in London next week:


    We’re very pleased to confirm that the next #sonicmeet will take place on September 28 at Metropolis Studios in Chiswick, London from 7pm.

    Get there early, because a limited number of people will be given a tour of their facilities which include four studios, two live rooms and some of…

  • August 1, 2012 11:30 pm

    BBC Goatse Prank, Again

    There’s a competition to design a logo for The Now Show on Radio 4. I planned to whip up a quick Goatse prank, but someone beat me to it:

    BBC Goatse Prank the now show

    If you don’t know what a Goatse is, it’s basically a rude picture which was the basis of an early internet prank. The prankster would lay linkbait to something enticing (‘New Aphex Twin Album!’), but it would point to an unsightly NSFW picture called a Goatse. I’ll leave it to you to guess what the hands are doing.

    You might remember a similar prank on a BBC Olympic logo competition a few years ago:

    Olympic Goatse Prank

    In other news, Gawker recently published an investigation into the man behind (or is that ‘in front’) of the original Goatse image.

  • July 31, 2012 6:58 pm

    Ignore Ive. In 2008, Apple said it’s in this for the money

    Jonathan Ive is widely credited with being the design genius who helped turn Apple’s fortunes around in the late 1990s. 

    As a propagandist, he’s underrated.

    Today Wired UK posted comments from Ive on how Apple’s goal is not to make money, but to make good products. This would only be a fair comment for a design-centric company like Apple to make if it hadn’t explicitly gone on record to say the opposite.

    In 2008 music publishers were pressing for a 66% increase in digital royalty rates. Eddy Cue promptly stamped out their collective effort with this comment:

    "If the [iTunes music store] was forced to absorb any increase in the … royalty rate, the result would be to significantly increase the likelihood of the store operating at a financial loss - which is no alternative at all. Apple has repeatedly made it clear that it is in this business to make money, and most likely would not continue to operate [the iTunes music store] if it were no longer possible to do so profitably.”

    You could argue that Cue was specifically talking about why Apple was in the music business rather than discussing it’s wider product line. But then you’d have to swear to never to mention how Apple’s software and hardware is a tightly integrated product.

    Sometimes I wonder if Ive has become just another product to wheel out as part Apple’s propaganda machine, but he’s running the risk of becoming a parody. I hope not, because nothing could be worse for Apple than seeing its poster boy fall so far from grace.

  • July 31, 2012 1:02 pm

    Too Metal to Pay Rent

    Shocking story about a couple who were denied an apartment because the landlady found out that they listen to metal. Read on in their own words:


    If you don’t know the backstory to this, my husband and I were recently denied an apartment in Toronto for the clearly stated reason that he plays in the metal band,Vilipend. This has been very heartbreaking for the both of us, not only because we loved the apartment, but the landlord made it a very long process to apply for the place and we invested a lot of time into ensuring that we had done everything we could to have a solid application. On two occasions we were told by the landlord, in writing, that we were the strongest applicants and that she had little to no reservation in renting the apartment to us. It was in our final (not to mention ONE HOUR) meeting with her and her mother that they asked Mike more about the band. Her decision to deny us the apartment based on the fact that his artistic outlet is accessible using Google was offensive and completely infringed on our privacy so, not to just roll over and take it, we felt we needed a strong response: 

    Read More:

  • July 11, 2012 11:14 am

    Love this Whirlygig project in London where musicians play a live score to short films. Musicians include my university friends Tim Karp and Camilo Tirado. There’s a few familiar faces in the audience too…