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Tom Davenport

Tom Davenport is a creative digital marketer who develops content and digital experiences for technology and music brands.

1/5 of We Make Awesome Sh.

  • March 16, 2014 10:04 pm

    From creative writing to creative marketing

    I just realised my whole biography and personal profile is way out of date, so it’s worth putting on record what has changed for me over the past year after freelancing for my entire adult life.

    What has changed

    1. I do proper marketing and business development for Rooster and We Make Awesome Sh, two wildly different agencies which are growing faster than I can describe here.
    2. I’m getting married this summer. 
    3. I quit smoking a year ago. Suddenly I like fitness and fashion. 

    I still write for Wired, but solo freelancing is behind me. I hit all my ambitions as a writer inside two years, and the 20% of awesome work is way out of tilt with the 80% of lone drudgery which pay the bills.

    My skill, and passion, is generating traffic. Writing was a great vessel for that, and throwing myself into environments where I learn every other aspect of marketing has been transformative.

    That’s just my work; life is good, and I spend so much more time with my girlfriend and kids. Learning to focus on what is important is so much better than being fooled by urgency. 

    Something else that has come to the fore is my interest in psychology. Understanding the behaviour of myself and others around me continues to improve every corner of my life.

    This was good. I miss blogging.

  • May 25, 2013 4:08 pm

    My talk on HTML and web audio at the London Music Tech Fest 2013

    Update: Full video footage added below.

    I was invited by Mint Digital to talk at the London Music Tech Fest last Friday. With an audience full of developers and audio professionals, I wanted to highlight the growing potential for these two disciplines to collaborate now that HTML5 audio is supported in several major browsers.

    There’s room for some early innovators to make a big name for themselves in this space, and after the talk I had a good chat with some folk at Ninja Tune, the Guardian and BBC Radio who want to experiment in this space. Mint Digital proposed putting on an audio-dedicated hack day, which could produce some real magic.

    Here’s my presentation slides with a few examples of web audio in action, plus a few ideas for what could happen next.

  • February 18, 2013 3:02 pm

    Jonathan Ive on on how Apple names its products

    I’ve found an extra clip from Jonathan Ive’s appearance on beloved British children’s programme Blue Peter, which you can see below.

    He discusses how Apple approaches naming new products, and the psychological effect that those names can have on the design process. Barney asks how Ive would approach designing a lunchbox. His reply:

    "If we’re thinking of lunchbox, we’d be really careful about not having the word ‘box’ already give you  bunch of ideas that could be quite narrow. You think of a box being a square, and like a cube. And so we’re quite careful with the words we use, because those can determine the path that you go down."

    I found it on the iPlayer stream of the original blue Peter episode. It looks like the official BBC clip which did the rounds on mac news sites last week was an edited version which cut this out. A shame really, because this was the most insightful part, though I thought it was great to see how humble Ive was while being presented with his gold Blue Peter badge.

    Here’s the full original segment where Ive gives extra feedback on work submitted by young designers:

    Notice how Ive reacts to a design with a smart wristwatch… perhaps one day his smile will prove telling.

  • February 15, 2013 11:11 am

    The noisiest Russian meteor video yet. My Russian colleagues at Ultimate Guitar found it.

    (Source: smotri.com)

  • December 3, 2012 6:43 pm

    Comparing code courses for Wired UK

    I had three goals for 2012:

    1. Write for the Guardian
    2. Write for Wired
    3. Appear in a magazine

    The first happened in February, but for most of the year I’ve been busy covering rock news for Ultimate Guitar. Which is great, but it’s important to push forward with your goals.

    Fortunately the last two were wrapped up in one turn, and just before the year is out. Today my work appeared in Wired UK for the first time on page 140 of the current issue. If you subscribe to Wired you will see more reviews from me which are currently ‘in the queue’.

    Here’s a little snap of the Matrix-esque design (which I love, the first Matrix was a huge influence on my interests years ago):

    Oh, and thanks to Adam Howard at We Make Awesome Sh for supplying the awesome code in the background!

  • September 18, 2012 1:32 pm

    #sonicmeet 7: Metropolis Studio

    We have an exciting #sonicmeet coming up at Metropolis Studio in London next week:

    sonicmeet:

    We’re very pleased to confirm that the next #sonicmeet will take place on September 28 at Metropolis Studios in Chiswick, London from 7pm.

    Get there early, because a limited number of people will be given a tour of their facilities which include four studios, two live rooms and some of…