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Tom Davenport

Tom Davenport is a creative digital marketer who develops content and digital experiences for brands.

  • October 18, 2014 8:55 am

    First-person drone racing

    The French have turned first person gaming into a real world art form with so-called FPV drone racing. What next, FPV Amazon deliveries?

  • June 18, 2014 9:59 pm

    Every song ever recorded, in surround sound?

    You’re probably yet to hear the most disruptive music software in the world. So I’ll tell you about it here.


    I recently had the pleasure of hearing Penteo 4, which takes any stereo audio track and converts it into full glorious surround sound.

    Penteo 4 isn’t the first plugin to convert stereo to surround, but it sounds like the best. I heard it in front of speakers the size of a bus at British Grove Studios in May, where I heard a whole range of stereo music and broadcast material being processed live. Unlike similar plugins, the sound was full, had clearly defined channels, and seemed to compliment the original mixer’s intentions.

    How the original stereo source is split between each surround speaker

    Here’s Penteo for beginners.

    You start with two channels, left and right. (Told you this was for beginners.)


    Read More

  • March 16, 2014 10:04 pm

    From creative writing to creative marketing

    I just realised my whole biography and personal profile is way out of date, so it’s worth putting on record what has changed for me over the past year after freelancing for my entire adult life.

    What has changed

    1. I do proper marketing and business development for Rooster and We Make Awesome Sh, two wildly different agencies which are growing faster than I can describe here.
    2. I’m getting married this summer. 
    3. I quit smoking a year ago. Suddenly I like fitness and fashion. 

    I still write for Wired, but solo journalism is behind me. I hit all my ambitions as a writer inside two years, and I prefer to be faced with a real challenge. That’s the only way to keep improving.

    My skill, and passion, is generating traffic. Writing was a great vessel for that, and throwing myself into environments where I learn every other aspect of marketing has been transformative.

    That’s just my work; life is good, and I spend so much more time with my girlfriend and kids. Learning to focus on what is important is so much better than being fooled by urgency. 

    Something else that has come to the fore is my interest in psychology. Understanding the behaviour of myself and others around me continues to improve every corner of my life, and in my view, makes me a better marketer.

    This was good. I miss blogging.

  • May 25, 2013 4:08 pm

    My talk on HTML and web audio at the London Music Tech Fest 2013

    Update: Full video footage added below.

    I was invited by Mint Digital to talk at the London Music Tech Fest last Friday. With an audience full of developers and audio professionals, I wanted to highlight the growing potential for these two disciplines to collaborate now that HTML5 audio is supported in several major browsers.

    There’s room for some early innovators to make a big name for themselves in this space, and after the talk I had a good chat with some folk at Ninja Tune, the Guardian and BBC Radio who want to experiment in this space. Mint Digital proposed putting on an audio-dedicated hack day, which could produce some real magic.

    Here’s my presentation slides with a few examples of web audio in action, plus a few ideas for what could happen next.

  • February 18, 2013 3:02 pm

    Jonathan Ive on on how Apple names its products

    I’ve found an extra clip from Jonathan Ive’s appearance on beloved British children’s programme Blue Peter, which you can see below.

    He discusses how Apple approaches naming new products, and the psychological effect that those names can have on the design process. Barney asks how Ive would approach designing a lunchbox. His reply:

    "If we’re thinking of lunchbox, we’d be really careful about not having the word ‘box’ already give you  bunch of ideas that could be quite narrow. You think of a box being a square, and like a cube. And so we’re quite careful with the words we use, because those can determine the path that you go down."

    I found it on the iPlayer stream of the original blue Peter episode. It looks like the official BBC clip which did the rounds on mac news sites last week was an edited version which cut this out. A shame really, because this was the most insightful part, though I thought it was great to see how humble Ive was while being presented with his gold Blue Peter badge.

    Here’s the full original segment where Ive gives extra feedback on work submitted by young designers:

    Notice how Ive reacts to a design with a smart wristwatch… perhaps one day his smile will prove telling.

  • February 15, 2013 11:11 am

    The noisiest Russian meteor video yet. My Russian colleagues at Ultimate Guitar found it.